WHY CEE
Central and Eastern Europe has gone through an incredible transformation in the last 30 years and tourism has seen one of the highest growth rates in the last 10 years.
GDP and HNWI growth has led to an increase in number of outbound tourists and the value spent/night.
With the best local expertise, know how and a database full of valuable contacts, we will be your sales office extension in the CEE market.
360 million
nights spent abroad
With an average of 5 nights/vacation, in 2019 the CEE outbound tourism has grown significantly and a full rebound in long-haul travel behaviour is expected until 2025.
18 billion
euro spent for outbound travels
Some of the world's highest annual travel growth rates are recorded in CEE. In 2022, the region of CEE leads in the EU rating along with Southern Europe with an increase of about 30% year-on-year.
26.000
travel agencies
In CEE almost 60% of bookings are made through a TO and a TA. About 5000 of them are selling premium and high end vacations.
166 million
people population
The CEE region has a population of over 166 million people and an average GDP per capita growth rate 2x higher than the EU average.
55 million
outbound tourists/year
CEE countries have reached in the past 5 years a level of average wealth that makes outbound travel accessible for most, as 45% of the population spend their holidays abroad.
85.000
high net worth individuals
The largest concentrations of HNWIs in the region are found in Poland, Czech Republic and Hungary recording a rapid growth in the recent years.