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Country Travel Profile: Poland



In recent years, outbound tourism from Poland has been steadily increasing, with Polish travelers showing a growing enthusiasm for discovering new destinations. With four weeks of annual leave and 13 public holidays, Poles have ample time to fulfill their wanderlust and explore both nearby and distant locations.


Summer Escapes:

During the summer months (June to September), many Poles prefer to spend their vacations in neighboring European countries. Popular choices include:

  • Germany and Czech Republic: Close to home and rich in culture and history, these destinations are favored for their easy access and diverse attractions.

  • Croatia and Italy: The pristine beaches of the Adriatic and Mediterranean coasts are top choices for sun-seekers and beach lovers.

  • Spain and Greece: Known for their vibrant culture and beautiful coastlines, these countries are the go-to for those looking to relax by the sea and immerse themselves in rich cultural experiences.


Winter Wonders:

As winter arrives and the holiday season approaches, Polish travelers diversify their destinations:

  • Ski Resorts in the Alps: The snow-covered peaks of Austria, Switzerland, and Italy attract many Poles for skiing and winter sports.

  • Exotic Escapes: For those looking to escape the cold, tropical destinations such as Thailand, the Maldives, and the United Arab Emirates are popular choices to ring in the New Year under the sun.


Preferred Vacation Styles:

Poles have a well-rounded approach to vacations, balancing relaxation and cultural exploration:

  • Beach Holidays: The love for sun and sea is evident, with beach destinations being a top choice during the summer months.

  • City Breaks: Short trips to European cities like Paris, London, and Barcelona are popular, offering a mix of cultural experiences, shopping, and dining.


Booking Preferences:

When it comes to organizing their trips, Poles have distinct preferences:

  • Self-Booking for Short Trips: Many Polish travelers prefer to book their own hotels and flights for shorter, more straightforward trips. Online travel agencies and booking platforms are commonly used for this purpose.

  • Travel Agencies for Long-Haul Journeys: For more complex and long-haul trips, Polish travelers often rely on the expertise of travel agencies. Tailor-made packages and guided tours are particularly popular for destinations outside of Europe.


Polish travelers are increasingly eager to explore new and diverse destinations, whether it's relaxing on a pristine beach, skiing down Alpine slopes, or discovering the cultural treasures of a European city. With a growing appetite for both nearby and far-flung adventures, Poles are making the most of their time off, fueled by curiosity and a desire to experience the world beyond their borders.

Whether planning their own trips or relying on the expertise of travel professionals, Polish tourists are embracing the opportunity to travel, making outbound tourism a significant and growing trend in Poland.


About REPCEE: As a Hotels Sales & Marketing representation company covering 18 countries in the CEE region, REPCEE is at the forefront of connecting hotels with travel professionals. For more details, feel free to contact us at cee@repcee.com.

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